The sentence we hear most often at the end of an evening
- May 12
- 3 min read
There's a sentence we hear several times a season, almost always towards the end of the evening, almost always in the same slightly puzzled tone:
"How come I didn't find you sooner?"
For a long time we took it as a compliment. Now we mostly read it as a statement about our own visibility — and an explanation of how this business actually works.
Around six in ten clients found us through someone else
Not through advertising. Not through a search engine. Through a person.
A colleague who saw the booth at another event. A venue that gave a name. A bride who passed on a number. Someone who kept a print on their desk and got asked where it came from.
That's flattering, but it's also fragile. It means people who don't know anyone in that circle don't find us. Which is precisely why we write these articles.
What "person to person" means when you're organising an event
The phrase has become an empty slogan, so let's be specific about what it changes in practice.
You speak to the person who will come. Not to a sales function that passes a job to an operations team. Whoever answers your first email is the person who sets the booth up and is there at 23:00. Nothing is lost between the two.
You get an honest answer, even when it doesn't suit us. We occasionally tell clients their room is too small, their timing won't work, or that with forty guests in a restaurant they probably don't need us. We lose those quotes. We win the next ones.
You don't have a case to follow up. One phone number, one person, one conversation. For someone organising an event on top of their normal job, that's often the real argument.
And there's memory. A returning client doesn't have to re-explain their company, their colours, their venue constraints, or the fact that their director will hate silly props. We already know.
Why clients come back — and what that says about the sector
Photobooth rental is a low-loyalty business. A wedding happens once. A company switches supplier easily from one year to the next, often over thirty euros.
We see the opposite: a significant share of our corporate events are returning clients, some in their fourth or fifth year.
We don't think it's the equipment. Our competitors can buy the same camera.
It's more that the following year, the person responsible remembers something very simple: this supplier didn't create work for me. Nobody came asking for an extension lead at 21:00, nobody wanted access that hadn't been arranged, nothing broke while she was talking to her director.
In a list of twenty suppliers to manage, the one you don't remember as a problem is the one you call again.
What we don't promise
We're not the cheapest, and we write that everywhere because it saves both sides a pointless conversation.
We're not right for everyone. If you need a booth for twelve people in a private room, or a 24-hour self-service rental, there are better-suited offers and we'll tell you so.
And we're not a large organisation. That means limited availability in December — a fixed number of Fridays and Saturdays, and they go early.
That's the exact flip side of everything else: there's no customer service because there's no service. There's a person.
If you'd rather speak to someone than fill in a form: +352 661 254 125. You'll speak to the person who will come.
